I believe (similar to Goodwin's theory) the theme in a music video should relate to the songs lyrics and genre. In my case the themes of this track is: beer, fighting, and women. The voice and lyrics match an older man through the 'boozy tone' of the track. Plus, this could be linked to the older generation from their past experiences, and their culture in the 70's and 80's.
To create this 'boozy' tone, I would have to manipulate the mise en scene, for example have beer/whisky bottles around the set, and preferably in an old pub. I have chosen this scene because I believe it matches to the theme of the song which helps it linking to the visuals of the song.
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