How I am going to target the relevant audience

In media cinematographers utilise the micro-elements (sound, mise en scene, editing, and camerawork) in order to aim to their target audience. 

My audience is aimed specifically at the middle aged age range, and prominently males.

From looking at my research of looking at a range of how other videos in my genre relate to this demographic, I am aiming for the same themes. From combining all: 'gypsy punk', ska, and some elements of (dark) cabaret, these styles enable me to have a range of ideas interlinked to my many genres. This gives me an advantage to other group, however choosing a certain idea and sticking with it is difficult do to the many ideas I have. 

This presentation goes through my ideas in manipulating the mise en scene to relate to the target audience.