Friday, 29 November 2013

Websites Examples

This is a presentation I have made showing many websites i have looked at.




Websites

Websites are crucial in the current environment in all forms of text, from advertising to a teaching. I will be creating a website for my artist and I will have to research similar themes from other websites in a similar genre to then gain inspiration and mould the site for my artist. 

Idea - Silent Movies

This is an example of a silent movie. Harold Lloyd's films were comedy, and they use text to flow the narrative and to help the audience understand the narrative. 
My song has the same lighthearted tone to the track, therefore adding lyrics, or freeze frames of the actions in the pub could enhance the lighthearted tone in my music video. 

Second Draft - Audience Feedback

This video was shown is a class of students, and were asked to give me feedback on my music video with what I have done so far. 
They enjoyed:

  • the slow start, building up the bar scene.
  • the ending - merging all of my clips together to make it seem he is disorientated and drunk. 
  • the blur I added onto his POV shots - again making the artist seem drunk.

Improvements:

  • More lip synching.
  • Some small errors - my hand was in a clip.
  • Fine tuning the video giving a more professional look.
Suggestions:
  • My teacher suggested me maybe looking at some old silent movies, and maybe adding some freeze frames. I think I this would suit my music video well and would add humour to my video. 

Overall, my progression of editing seems to be progressing well. Also, when the last part of the filming is done, the editing shouldn't take to long. Therefore I would expect my video to be completed in the next week, maximum 2 weeks.

My Second Draft

This is my second draft of my music video. I have added lots more clips, and need to still film the performance section. From the first draft the amount of editing an layering is significantly different. I have tried to aim to create a disorientated feel to the clip in the bar scene and the end part. Differing from the slow and long clips and the start, it significantly changed when he enters the bar. This aids synchronise the visuals with the tone of the beat- linking to Goodwin's Theory.

Editing Skills

Whilst editing I sometimes struggle editing, rather than knowing hat I need to change. Therefore beginning editing my music video early means that it gives me more time to learn and improve my editing skills. 

This is a screen shot of me deleting the best clips of a certain part of the bar scene. By dragging and dropping the clips into the added section allows me to edit and place the clip into my music video. 

This shows me editing a clip. By the screen it shows that I have ordered and cropped the clips down to ensure that it fits in with the track. This is important to encode the correct themes into the music video, for example the humour and an old, boozy visual, this is because it targets the correct audience, and links in with the track. 

Audience Feedback Plan

From gaining information from the audience feedback, I have planned to film another section to add another location, and can add some more performance in my music video. I feel that there is a lack of lip synching therefore, I will aim to intersperse the performance in with the narrative. This means that I will aim to target a better grade by adding more lip synching. 
I feel that the amount of film I have is really good, as I have many choices in every section of the clip. This is the reason filming everything we could on the first shoots was essential in giving me the best choices of clips to make my music video the best it could be.

Wednesday, 6 November 2013

Audience Feedback

I have posted a draft of my edit onto Facebook to get their responses of the video quality and their personal thoughts of the video.










These are some of the examples of the feedback. Most people understood that it was a draft, but some good ideas were good and may give me ideas in me filming more shoots to get a better quality music video. They also said that it linked to the track well, the boozy tone linking with the costume of the artist and the location. More performance was also a common factor which will need addressing. I could maybe interlink a performance part with the narrative. Tom's idea seems good, maybe a dark room and a spot light maybe, add mystery to the video. 
In general the feedback I have gained is positive, and that another scene maybe for a performance part needs to be added. Knowing this will help me construct my video.

Sunday, 3 November 2013

Editing in Music Videos

Editing is a crucial aspect in Music Videos. It helps reach out to the correct audience and enhances the visuals on screen. Editing is a large bracket of many things, from changing the colour gradient to cropping the clips in time to the track. 
These are some different types of editing skills I may need to apply in my Music Video:

Rhythmic Editing
Rhythmic editing is crucial in enhancing and help create fluidity of the narrative and performance with the lyrics and genre of the track. 

This video utilises rhythmic editing throughout the video and will help me think about utilising rhythmic editing in my Music Video.