Official Music Video
Reinvention
I reckon this video is very well edited, and produced to get the lively lighthearted tone to the track. The fast paced editing, shot transitions, and effects/filters they used work very effectively. Also, it seems like they had planned the video very well in order to get the humorous side to the music video. However, I think they could of used more intriguing locations and maybe different characters whom match the singing on the track, also there is very limited performance of the performer singing and no band in shot. Adding these significant features to track would suit the conventions of a ska/punk music video. This video gives me confidence in my track in how good it seems (editing wise), yet use fairly simple locations.
In comparison to the official music video, they both are energetic pieces which represents the up-tempo track. Furthermore, the lighthearted tone is encoded very effectively in both videos. The differences in this piece is obviously the animation of the official track. I reckon they have worked it well in generating the different characters, one representing death and one alive. This works well in portraying the narrative. Also, the themes and locations used in the official video are more effective, and link more with the visuals- portraying some of Goodwin's characteristics.
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