This video has a more harsh and aggressive nature in portraying the video. I find this video quite uncomfortable to watch, hence I will not take much inspiration from the video. However the character suits my track with the older voice and 'boozy' feel to the song. His costume and appearance on screen seems more old, and rough.
The lighting in this video is very effective in creating a more older/evil atmosphere. The character and voice again reinforce these views. Further the editing used switches from fast to slow pace which is very effective too. The quick close ups on the mise en scene comes into great effect, which I wish to use in my music video. I could use this technique to: create the scene, portray were the actor is looking, or maybe use it for comedic effect. Also agin I could take the more rough and evil looking character, the black and white lighting helps enhance the views from the overpowering darkness. Which also has connotations of death and misery.
This music video portrays masculine men with their builder like costume, rugged beard and hair, and look muscular. This helps convey the rather aggressive rock music. I like the way the TV shows the singer on the screen, I think it works very effectively. I was planning on using a bar scene mainly, and I could maybe have someone watching the TV with the music video on, or have a TV in the bar and show a performance with the artists. This is part of Goodwin's notion of looking in how producers brake that fourth wall in creating direct address from the character to the audience to enhance the emotions decoded.
Overall, I believe this research has helped me find a character suitable for my video. I would need him to look old and more rugged ideally with a short beard. The costume needs to look fairly old, and dressed smart but not overly smart. He needs to stand out from the bar, to portray the 'star image'.
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