Saturday, 15 June 2013

More in-depth planning of the mise en scene used within the music video

Props

Following the discussions earlier in the week, we have begun gathering and creating the props to match with the music video.
Here are all of the changes we have begun to produce:



Again, as a group we all have our roles and Ellie decided to create these images to resemble how we will try and mimic the actual props in Jessie J's version. 

Overall, the most difficult props to mimic is the large props in the theatre scene, however, we have planned to substitute a smaller prop in place as this will still create a similar effect. We have discussed and have permission to borrow props from the theatre in college which makes it easier to chose and gather the suitable props for the theatre.

Next week, we have planned to finish creating all of the props for the music video. 


Make-up

The make-up in the music video is different for the different characters. Ellie, Rebecca, and Faith have planned and organised the make up of set. These images below were created by Faith, who shows how we will try and copy the same make-up as the characters in shot. It shows Faith modelling the make-up style and a screen shot of the character in the music video. 

The Cleaner
She wears very little make-up to create a more rough looking woman. We shall use very little make-up as Faith is modelling. 
The make-up combined with the lyrics could connote to the poor job status, but also could represent the shy/weak characters (e.g. Jessie J and the cleaner) being stronger than the strong/arrogant characters (e.g. the Pink girl group and her classmates). Meaning that the little amount of make-up resembles her: personality (less confident) and her job (low status).





Jessie J actor
Again young Jessie does not wear much make-up, similar to the cleaner. This again emphasises her having a weak status against the other classmates. The cinematographers proliferate this effect in portraying moral ambiguity (good overcoming evil). This effect is further enhanced by utilising rhythmic editing. Flowing with the song, and using many shot changes could represent her bursting out emotion, which his resembled in frustration and anger on screen. As there are close ups in the music video, we have decided to use some make-up to emphasise these emotions, as Faith shows in the image.


The Dinner lady
In stark contrast to the cleaner and Jessie, the dinner lady over exaggerates her make-up to grab attention and could mean that she has low self esteem. However, her actions portrays her being very disinterested in her job, and chewing the gum portrays her being very 'grubby' which contrasts the stereotypical dinner lady.


From analysing the make-up, it is significance in portraying emotion. Also, in music videos it is used more regularly to help portray stereotypes of social classes, and exaggerate certain characters. I do not use make-up which makes this difficult, but other members in the specialise in applying it. 






Location



This image was produced by Ellie who has worked on the location. It portrays how we are going to reproduce Jessie J's music video, and what we are planning to substitute in to replace the videos shots. 

As you can see, filming at college is ideal due to the long corridors, theatre, and tall buildings. Looking at the images they are very similar, meaning that a similar effect will be encoded, which is our objective in relation to this task. 


Costumes

This slide show presents the costumes we will have to obtain in order to recreate this music video. Also, shows a contingency plan is in place to ensure that our film shoot is successful.

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